Kersten ESG Strategy is to demonstrate the environmental, social, and governance factors that our organization believes to be important to consider within the current and future business operations. Adopting ESG principles means that corporate strategy focuses on taking measures to lower pollution, CO2, output and reduce waste.
Our digitalization strategy focuses on using technology to improve business performance, enable new business models and provide new revenue and value-producing opportunities. It specifies the direction Kersten’s organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.
Our talent excellence strategy has been aligned with the overall corporate strategy for driving business excellence which involves defining the leadership criteria for present and future, identifying core competencies and developing these by providing training and support. Kersten wants to become the employer of choice to attract employees with the right knowledge, skills and experiences.
Our customer-centric strategy focuses on providing a great experience for every customer, at every step of their journey, by focusing on what they need and their preferred means of communication and interaction. We believe that achieving customer loyalty is the best way to guarantee long term growth and success.